Caroline Chinakwe
#Colourism_A Creative Production
For the launch of CHINAKWE a new contemporary, Afro Lux, art and lifestyle brand. We collaborated with its founder - Artist, Stylist and Designer, Caroline Chinakwe.
The aim of her new brand is to juxtapose her African heritage with her European upbringing through her art pieces, homeware and fashion.
So to launch, we worked together to use Caroline’s bold and distinctive new art collection, based around the subject of colorism, to reimagine Recreate and retell the story of a set of 1950s English G-Plan chairs.
We then had Caroline’s distinctive ‘Queen’ artwork, from that collection, printed onto luxury velvet fabric and reupholstered it onto those fully refurbished vintage chairs, which were a key piece of Chinakwe’s launch collection.
Symbolically, these chairs also exist as a physical representation of a society where you can be both part of a very traditional British framework, whilst still letting your ethnic and cultural identity boldly rise beyond its confines.
To shop and see more of this collection please visit:
