Qiddiya

#Play Life_The First City Built for Play_A 360 Advertising Campaign

For the launch of an exciting new destination city 40 minutes from The Kingdom of Saudi Arabia’s capital, Riyadh in the heart of the Tuwaiq mountains a new city is being built called Qiddiya. This will be a city like no other. One that is dedicated to entertainment and play. 

So for this multi-phase launch campaign we Exec Produced this global 360 advertising campaign that included TVC, Paid Social, Organic Social, OOH and Print that had a final tally of over 1000 assets created.